An Interview with Argent Alpha’s Strength Coach: Build Strength, Stay Injury-Free

Argent Alpha: Strength After 50—What Most Men Get Wrong

Most men over 50 don’t train the way they should. They fall into one of four traps:

1️⃣ They push too hard and get injured. Their bodies aren’t 25 anymore, but their ego refuses to adapt. Instead of training smarter, they grind through pain—until something breaks.

2️⃣ They play it too safe and lose strength over time. They avoid lifting heavy, avoid challenging themselves, and over time, they become weaker, slower, and more fragile.

3️⃣ They don’t train at all. Maybe they used to be in shape, but life got busy. Now, the weight has crept up, strength has faded, and they don’t know where to start.

4️⃣ They’ve been doing the same workout since the early ‘90s. Bench, curls, maybe some treadmill time—repeating the same routine for decades. It might not have worked well then, and it definitely doesn’t work now. Bodies change, needs shift, and without adaptation, results stall, mobility declines, and injury risk climbs.

At Argent Alpha, we take a different approach. Our Strength Coach, Brock Harling, has spent years coaching men in their 50s and beyond, helping them build muscle, maintain mobility, and stay injury-free—without falling into these common traps.

In this interview, Brock breaks down:
✅ The biggest mistakes men make in the gym
✅ Why mobility is the secret weapon for longevity
✅ How to train for strength without wrecking your body

Plus, we’ll cover how our training system (A³) and Everfit mobile app help men stay consistent, see real progress, and avoid one of the biggest myths in fitness—believing soreness equals success.

Let’s dive in.

Q: What are the most common physical and mental challenges you see in men over 50 when they begin training?
Physical: Men join our program with diverse backgrounds—some have stayed active, while others have been sedentary for years. The universal challenge? Limited range of motion (ROM). Even active guys have restrictions, though to a lesser degree. The good news is we can improve ROM quickly in some areas and steadily in others with the right approach.
Mental: Limiting beliefs are the biggest hurdle. We hear things like, “I’ve never been able to…” or “I’ll never be able to…”—whether it’s about flexibility, eating vegetables, or sticking to a plan. Watching these men overcome obstacles, often turning weaknesses into strengths, is incredible. Our peer-support system helps shift fixed mindsets by connecting them with others who’ve faced the same struggles and succeeded. Once momentum builds, the potential for change is limitless.

Q: What separates the men who make real progress from those who struggle?
It’s about sustainable habits, not all-or-nothing efforts. As James Clear writes, “You do not rise to the level of your goals. You fall to the level of your systems.” Men who start small, build confidence, and layer on more as they go become unstoppable. Trying to do too much too fast derails growth—consistency trumps intensity every time.

Q: What are some of the biggest misconceptions men over 50 have about their bodies and fitness?
Many believe their metabolism is shot, flexibility is a lost cause, or they can’t lose weight or build muscle. They often feel alone in these struggles, but we’ve all been there. Our program provides a step-by-step guide to ditch the “old me” and step into a healthier version. Pairing strength training with proper nutrition—especially enough protein—recomposes the body, builds muscle, burns fat, and reignites that youthful metabolism. It’s repeatable, sustainable, and tailored to where you are now.

Q: How does mobility change as men age, and what are the biggest risks of ignoring it?
Mobility needs don’t change—you’ll always need it—but most men don’t understand what it entails or how to address it. Our “Movement 3.0” program starts with a 13-point head-to-toe assessment to pinpoint ROM limitations. From there, we show you how to improve movement, whether it’s unlocking a fuller golf swing or simply moving better daily. Ignoring mobility is the biggest mistake—it’s like building a dream house without insurance. Injuries become more likely, recovery takes longer, and some setbacks may be permanent. On average, we’ve boosted ROM by 35% across the body for program participants, with online and in-person options to get started.

Q: What are the most effective strength-building strategies for men over 50?
Start by addressing mobility—it’s the foundation. Then prioritize consistency over intensity: frequent, small movements beat sporadic heroic efforts. Learn proper technique—core bracing, breathing, quality movement—before adding progressive overload to build muscle. Only then should you layer in intensity or complex moves. Most people flip this order, get injured, and blame the program. It’s like a bad golf swing—you can’t blame the club if you don’t practice.

Q: What’s one thing most men overlook when trying to build strength and muscle after 50?
The interplay of health factors. Strength training paired with adequate protein is key, but rest, recovery, and mobility are just as critical. Ignore them, and you’ll plateau or get hurt. High-intensity workouts have their place, but for building strength and muscle, the right program matters. Know your goals, plan smart, and listen to your body.

Q: Why should men over 50 care about athleticism, and how does it impact longevity?
Athleticism isn’t just physical—it’s mental agility, too. Traditional strength training focuses on rigid moves, but real-world activities like hiking demand quick thinking and adaptability. Our weekly agility training keeps you sharp and ready for life’s challenges, combating cognitive decline from sedentary habits. Staying engaged and alert enhances longevity far beyond the gym.

Q: How does recovery change with age, and what are best practices to stay fresh?
As you age, ignoring your body’s signals risks burnout or injury. Wearable tech can guide workout timing and intensity, but it comes down to self-awareness. Overdoing it sidelines you—just like missing an investment opportunity, you can’t rewind health setbacks. Listen to your body to stay in the game.

Q: If a man over 50 could focus on just three key areas for longevity and resilience, what would they be?
Mindset, mobility, and sleep. Believe in yourself, move well, and rest deeply—these keep you thriving and fuel smart choices across all health areas.

Q: What’s one powerful habit to shift a man’s health trajectory?
Reflect on your thoughts daily. Quiet, distraction-free time helps you spot limiting beliefs and root issues. Without this, you’ll chase shortcuts instead of real progress.

Take Action Today

Men over 50, start small this week—try 10 minutes of mobility work (think foam rolling or doing a dead hang to see how your shoulders respond) to unlock your range of motion and feel the difference. But real transformation isn’t just about moving better—it’s about becoming the man you’re meant to be.

At Argent Alpha, we don’t believe in quick fixes or one-dimensional training. Strength isn’t just built in the gym—it’s forged through the right mindset, quality sleep, smart nutrition, and daily habits that fuel performance. Every decision you make shapes your future self.

If you’re tired of DIY solutions—piecing it together alone, making slow progress, and struggling to stay consistent—join a community built for men who refuse to settle. Our system accelerates results, cuts through the guesswork, and surrounds you with men who get it.

Your future self is waiting. Step up, take control, and build the strongest version of you. Join Argent Alpha today.

Train Like an Athlete, Not a Gym-Goer

At Argent Alpha, we don’t believe in random workouts. We train with purpose.

That’s why we created Argent Alpha Athlete (A³)—a structured system designed specifically for men over 50. Athletes don’t just work out; they train with intention, targeting strength, mobility, endurance, and longevity. A³ ensures you’re not just going through the motions but actually making measurable progress while reducing injury risk.

All of our training programs are delivered through Everfit, a powerful app that makes it easy to follow your workouts, track progress, and stay accountable. The app provides:
✅ Video demonstrations for every movement, ensuring proper form
✅ Custom programming tailored to your goals and fitness level
✅ Progress tracking so you can see measurable improvements over time

When you follow A³ inside Everfit, you get a clear plan, expert guidance, and a system designed to keep you strong for life.

And speaking of training mistakes…

Muscle Soreness ≠ Progress

After talking with Brock, one thing is clear: smart, structured training beats random effort. And yet, one of the biggest misconceptions that holds men back is the belief that soreness is the sign of a great workout.

What Causes Muscle Soreness?

Muscle soreness—Delayed Onset Muscle Soreness (DOMS)—occurs when your body experiences micro-tears in muscle fibers, often from eccentric movements (like lowering a deadlift or a slow negative pull-up). When this happens, your immune system kicks in, triggering an inflammatory response that leads to swelling, stiffness, and discomfort.

However, soreness is not a reliable indicator of progress. It’s simply your body’s response to a new or intense stimulus, not a measure of an effective workout. Over time, as your body adapts, you’ll experience less soreness, even as you continue making gains.

The Real Indicators of an Effective Workout:

✅ Progressive overload – Are you getting stronger over time?
✅ Improved movement, endurance, or recovery – Are you moving better, lasting longer, or recovering faster?
✅ Consistency and structured programming – Are you following a plan that aligns with your goals?

How to Reduce or Prevent DOMS

While soreness is sometimes unavoidable, training smart and optimizing recovery can minimize its impact without sacrificing progress. Here’s how:

• Prioritize recovery nutrition – Your body needs essential amino acids, healthy fats (like Omega-3s), and electrolytes to kickstart muscle repair. Consuming these before and after training can speed up recovery.

• Manage inflammation – Free radicals from damaged cells can worsen soreness. Antioxidants and proper hydration help reduce this effect.

• Get enough sleep – The majority of muscle repair happens in deep sleep. Poor sleep leads to higher cortisol levels, slower recovery, and prolonged soreness.

• Avoid processed sugars – High sugar intake can keep cortisol levels elevated, interfering with muscle repair and recovery.

• Use active recovery – Light movement, stretching, or mobility work helps flush out metabolic byproducts like lactic acid, reducing stiffness.

• Cold exposure and massage – Ice baths, compression therapy, and massage can aid circulation and reduce post-workout inflammation.

Soreness can happen, but chasing it is a mistake. The goal isn’t to break your body down—it’s to build it up. Train with purpose, recover with intention, and focus on real progress.

Are You the Man Who Takes Action?

There are two kinds of men.

One gathers just enough information to take action.
The other keeps searching, waiting for the "perfect time"—but never moves.

Which one are you?

The truth is, you don’t need more research. You need a proven process, real accountability, and a community of men who refuse to settle. That’s what we built at Argent Alpha—because strength, resilience, and longevity don’t happen by accident.

But Argent Alpha isn’t for everyone. It’s for men who are ready to step up, commit, and do the work.

Time isn’t slowing down. Neither should you.

Make the choice. Step up. Train with purpose.
Do it for yourself. Do it for your family.

👉 You’re not getting any younger. But you can get stronger, move better, and perform at a higher level. Apply for membership at Argent Alpha today.