Every man wants to be strong.

You can call it ego, biology, instinct—I don’t care what label you use. It’s built in. The desire to lift more, carry more, move with power and presence… that doesn’t go away. It just gets buried under responsibility, fatigue, comfort and time.

But after 50, this isn’t about a pump, a six-pack or bulging biceps.

Strength becomes survival.

If you’re not prioritizing it, you’re losing it. And if you’re leaning on cardio as your insurance policy for “health,” you're likely burning muscle and accelerating your decline.

Most men don’t realize how far they’ve slipped until they try to do something they used to do easily—and can’t.

Here’s your chance to get ahead of that moment.

I’ve put together a free bonus for you: a downloadable guide that walks you through the exact strength and performance standards we use inside Argent Alpha.

You can use it to test yourself—at home, at the gym, anywhere. Recruit a buddy or your wife and give it a shot.
You’ll find the link later in this email.

But first, let’s talk about why strength sits at the center of everything.

Muscle isn’t just for lifting weights. It’s not for aesthetics. It’s not for ego.

Muscle is functional. Muscle is protective. Muscle is longevity.

It’s what lets you lift your grandkids without hesitation.
It’s what helps you recover from injury instead of falling into decline.
It’s what keeps you upright, balanced, and dangerous—in the best way.

Dr. Gabrielle Lyon calls it the “organ of longevity.”
Dr. Peter Attia tracks grip strength and VO₂ max because he knows what the research shows:
Strong men live longer—and live better.

Ignore muscle, and something else takes its place.
That something is called sarcopenia—the slow, steady loss of muscle mass and strength that begins in your 30s and accelerates every decade after.

It’s not rare. It’s expected—unless you fight it.
And if you don’t, it compromises more than your strength.

Sarcopenia impacts balance, blood sugar regulation, brain health, and immune response.
It makes you easier to injure, slower to recover, and quicker to fall behind.
In other words—it makes you easier to kill.

The fix is strength training.
Not casually. Not when convenient.
Consistently, strategically, and with proper intensity.

We’ve seen it firsthand inside Argent Alpha.
Men in their 50s, 60s, and 70s who are stronger today than they were 10, 15—even 20 years ago.

That doesn’t happen by accident. It happens by design.

Most men think they’re strong.
But unless you’re testing it, you’re guessing.

Keep reading—because I’ll show you how to test yourself using the same standards these men use.
Real numbers. Real effort.
Time to find out where you stand.

Most men think metabolism is a lottery—something they were either blessed with or screwed by. That’s false.

Metabolism isn’t fixed. It’s trainable. And muscle is the most powerful tool you have to change it.

Muscle tissue is metabolically active. It burns calories even at rest, clears glucose from the blood, and signals your body to build instead of break down.

More muscle doesn’t just look good. It works better.

Here’s what the research shows:

A 2024 review published in Sports Medicine analyzed 120+ studies on hypertrophy (muscle growth). Two conclusions stood out:

This isn’t theoretical.
We’ve seen it inside Argent Alpha over and over again:

Why? Because they built muscle.

Think of your metabolism like a fire.

Most men over 50 are trying to burn fat on a weak flame.
They’re stuck in a cycle of under-muscled, over-fat, low-output physiology.

They skip meals. Do too much cardio. Cut carbs. Eat way to much processed food like protein bars.
But none of it works long-term because they’ve failed to address the core issue:
They haven’t built the muscle that controls the furnace.

Muscle isn’t optional.
It’s the driver of metabolic efficiency, energy resilience, and long-term leanness.

Muscle = Capability

Strength doesn’t just support your life—it defines it.

More muscle means more power, more resilience, more control.
It improves how you train, how you recover, how you age.

This isn’t body sculpting.
It’s building the engine that carries you forward.

There are no downsides to getting stronger.

Once you understand what muscle does, the question shifts from “Why?” to “How?”

The answer isn’t complicated—but it does require commitment.

At Argent Alpha, we treat strength like a skill. It’s not just something you build. It’s something you train, test, and prove over time.

That’s where the A³ Standards come in.

Every month, our men test themselves using one of three physical standards:

We rotate these on a 4-month cycle—but you can run any one of them right now as a stand-alone test or a high-value training session.

These are not just workouts. They are self-audits.

Each test exposes something different:

Classic measures your relative strength and muscular endurance using bodyweight movements.
This test answers: How well can you control and move your own body through space—under fatigue?

Baseline challenges your grip, load-bearing strength, and structural stamina.
This test answers: Can you carry weight, hold tension, and stay composed under strain?

Capacity pushes your cardiovascular output and recovery under pressure.
This test answers: How much work can you do in a fixed time—and how fast can you recover between efforts?

If you’re neglecting any of these, you’re leaving a gap in your training—and that gap becomes a liability over time.

This isn’t about chasing PRs or impressing anyone else.
It’s about knowing where you stand—and where you’re headed.

Because the strongest men over 50 aren’t trying to relive their past.
They’re building the future they want to step into.

Most men over 50 are not strength training.

According to the CDC, nearly 3 in 10 adults age 50 and older engage in no leisure-time physical activity.
Only 16–25% meet the guideline of two strength sessions per week.

But even among the active ones, most aren’t training.
They’re working out.

That’s why we don’t run a “fitness class.”
We lead a training protocol: the Argent Alpha Athlete program—A³.

Because athletes train with an objective in mind.

And part of that training? Testing.

Testing isn't punishment. It's feedback.

It tells you what’s improving. It shows you what’s stalling.
And it gives you clarity on what to adjust next.

That’s why we run monthly A³ Standards—Classic, Baseline, and Capacity.
Each test reveals something different:

We rotate them across a 4-month calendar—just like athletes train for multiple capacities over a season.

And we don’t just test performance.
We also test body composition.

Every member of Argent Alpha runs regular InBody scans—measuring body fat %, lean mass, body fat, visceral fat, and more. Find a location near you and get tested.

Why both?

Together, they tell the full story.
No ego. No guesswork. Just data. And action.

You’re not too old.
You’re not too far gone.
And you’re not doing “fine” just because your doctor says so.

You’ve just never had the right standard—or the right test.

This is your shot to change that.

We’ve built a performance benchmark for men over 50—and you can download it today.

These aren’t abstract ideas or corporate gym checklists.
They’re battle-tested protocols used by the men inside Argent Alpha:

Every movement is scalable. This means you can adjust the time, repetitions, weight…make it work for you.
Every test includes built-in instructions and is a printable worksheet.
And it’s free.

→ Click here to get the A³ Standards Guide

Want more?
You can also grab a copy of my book, an Amazon best seller:
Harder to Kill: How to Stay Healthy, Strong, and Unstoppable After 50

These two resources—together—will change how you train, how you age, and how you live.

And if you’re ready to accelerate results, apply to join Argent Alpha. You’ll be a different man before Christmas.

Now it’s your move.