Most men don’t struggle with knowing what to do. When a man shares a problem or a shortcoming and you ask him what he thinks he should do, he almost always has a solid answer. Knowing isn’t the issue. Doing it consistently is where things fall apart.
Over the past two weeks, you’ve built the foundation:
Awareness (#163): You told the truth about where you actually are.
Agency (#164): You reclaimed energy, time, and focus by closing the loops that drain you.
Now comes the real test:
What do you do with the space you just created?
Because life can look calm on the surface, but any man over 50 knows the truth—one quiet compromise, one shortcut, one “I’ll deal with it later” can create outsized consequences. Health. Marriage. Work. Identity. The second half of life has rocks beneath the waterline.
That’s why ships trusted lighthouses.
When the sea looked safe, they exposed hidden danger.
When the sea looked rough, they showed the safest way through.
Men need the same thing—a single question that keeps them off the rocks and aligned with what actually matters.
This issue gives you that question.
This Week’s Playbook
Framework: Your Lighthouse Question
The Briefing: Why elite performers rely on a single guiding question; how Benjamin Hardy’s rowing story unlocked this concept; and why it resonates so strongly with men over 50 inside Argent Alpha.
Challenge: Define your Lighthouse Question and use it once per day this week.
Field Tested: How identity-based decision-making creates consistency, faster course correction, and real momentum.
Watch & Listen: Three curated Benjamin Hardy resources to reinforce this week’s work.
Free Kickstart Course: For men over 50 who want a real plan — not gimmicks — to get leaner, stronger, and harder to kill.
Framework: Your Lighthouse Question
A Lighthouse Question is a personal decision filter—something you use in moments of temptation, uncertainty, distraction, or drift. It’s a simple sentence that helps you make the kind of decisions your Future Self will thank you for.
The metaphor works because a lighthouse provides steady direction when conditions are unclear. It doesn’t move. It doesn’t negotiate with the waves. It stands in one place and tells you where the danger is and where to steer.
Your Lighthouse Question does the same thing.
It points you back to your Alpha Triad in real time:
Future Self: Does this move me closer to the man I want to become?
Standards: Is this aligned with how I said I would live?
R.A.D.: Does this support the commitments I track and measure each week?
To make this practical, start with a simple, proven version:
“Will this move me closer to my Future Self?”
You can refine or personalize it over time, but this is the one that works immediately.
The Briefing
In his well-known article (linked in Watch & Listen below), Benjamin Hardy tells the story of the British rowing team leading up to the Sydney Olympics. They weren’t dominant. They weren’t expected to win. Their breakthrough came from one simple idea: every decision ran through a single question—
“Will it make the boat go faster?”
Training. Sleep. Food. Social choices. How they spent their time.
Everything went through that filter.
It aligned the team, eliminated debate, and kept them focused on what mattered most. The result was a gold medal.
I’ve shared Hardy’s article with hundreds of men, and it lands every time. Men over 50 understand the cost of drifting or making emotional decisions. They’ve lived the consequences of shortcuts and avoidance. They don’t need more information—they need something they can use in the moment.
That’s what a Lighthouse Question gives you.
It creates a fixed reference point in the middle of real life—stress, fatigue, work pressure, conflict, old habits. It gives you a brief pause between impulse and action, just long enough to choose the better path. And it pulls your attention back to three things that matter more than whatever is in front of you:
What’s important to you.
Who you’re trying to become.
Why you started.
A lighthouse doesn’t move with the waves or the weather.
When the sea looked calm, it revealed danger sailors couldn’t see.
When the sea was rough, it showed the safest route through—and reminded them of their destination.
Your Lighthouse Question works the same way:
It warns you when things feel fine but aren’t.
It guides you when you’re already in a hard stretch.
It reorients you toward your mission and standards.
And because it ties directly to your Alpha Triad, it carries weight:
Future Self: Is this a decision the man I’m becoming would make?
Standards: Is this aligned with how I committed to live?
R.A.D.: Does this support what I track and measure each week?
A Second Layer: Identity Drift
There’s another layer to the Lighthouse Question beyond decisions and habits. Sometimes the issue isn’t the choice in front of you—it’s the role you’ve slipped into. Most of the time, when my decisions are off, it’s because I’ve dropped out of the Hero or Guide roles and fallen into Victim or Villain without noticing. A Lighthouse Question exposes that shift instantly and pulls you back to the identity you intend to live from.
At first, using a Lighthouse Question feels deliberate and intentional.
With repetition, it becomes instinct—a reflex that shows up exactly when you need it.
That’s how one question changes the trajectory of your life.
Example Lighthouse Questions
Will this make me healthier?
Will this help improve my next InBody scan?
Will this make me stronger — physically, mentally, or emotionally?
Will this decision move me closer to the life I want?
Is this aligned with the goals I committed to?
What role am I playing right now?
(This is my personal Lighthouse Question. When my decisions start slipping, it’s almost always because I’ve moved into Victim or Villain instead of Hero or Guide.)
Challenge
This week is about putting your Lighthouse Question into use.
Start by defining it. Begin with the default version—“Will this move me closer to my Future Self?” You can adapt it later, but this version is clear and effective on day one.
From there, weave the question into three moments of your day so it becomes part of how you make decisions:
Morning — Pre-game planning:
During your morning routine or journal time, write your Lighthouse Question at the top of the page. Look ahead at your day and identify one situation where you know you’ll need it. Naming it ahead of time makes you far more likely to apply it.
Midday — Check-in:
Create a calendar reminder with your Lighthouse Question as the title. When it pops up, take a brief pause and ask the question about what you’re doing—or what you’re avoiding. This is how you interrupt autopilot and bring intention back to the forefront.
Evening — Victory lap:
As you close your day, review where you used your Lighthouse Question well and where you missed it. Capture one win and any misses. This simple reflection builds awareness and reinforces the habit.
Do this daily. Over time, the question will show up naturally in the moments when it matters most.
Field Tested
The men who make the most progress inside Argent Alpha aren’t the ones with perfect routines or flawless discipline. They’re the ones who make better decisions, more often. And those decisions usually come down to a single moment—the moment where emotion, convenience, or old habits try to take over.
What we see again and again is that men who anchor their choices to a clear, identity-based question stay more consistent. They catch themselves sooner. They correct course faster. They avoid the small compromises that used to cost them days or weeks of momentum.
A Lighthouse Question gives you a way to pause and choose the path that aligns with your Future Self. You can see this in their InBody trends, how they train, how they lead at home, and how they handle stress. One question—used steadily—changes how a man carries himself.
A Lighthouse Question doesn’t remove challenges. It removes confusion. And when you’re clear about what matters, you make better decisions. Better decisions—made consistently—are what produce long-term results.
Watch & Listen
📘 Article
Benjamin Hardy — This One Question Will Make Every Decision Easier
Read the article
🎥 Video
Benjamin Hardy — How to Achieve More in 1 Week than Most People Do in 12 Months
Watch on YouTube
🎧 Podcast
Benjamin Hardy — What Happens When You 10X in 10 Years (Masterclass)
Listen on Spotify
Still Doing It Alone?
Most men over 50 are gaining fat, losing muscle, on meds — and drifting.
Or they’re lone wolves who think they’re fine…
when deep down, they know they’ve settled far below optimal.
That’s why we built the Argent Alpha Free Community — a place for men ready to reclaim strength, discipline, and momentum.
Inside, you’ll get:
✅ The Harder to Kill Assessment
✅ A³ Fitness Standards Collection
✅ Alpha Foundations Kickstart Course
✅ 20% off the A³ Fitness App
✅ A high-integrity brotherhood of men over 50 raising the standard
Start here. Reclaim what matters. Become harder to kill.
