The 95% Success Formula: How Three Simple Steps Can Supercharge Your Goals

Most men fail at achieving their goals—not because they lack willpower, but because they rely on motivation alone. And here’s the truth: motivation is unreliable. If you’re serious about hitting your health, fitness, or life goals, you need more than fleeting motivation. You need a proven framework—a structured, no-nonsense approach that guarantees results.

That’s where the 95% Success Formula comes in:

This is a simple, research-backed system that makes sure you don’t just set goals—you achieve them. And the best part? We’ve got a free tool to help you implement this formula—keep reading to find out more. If you’re ready to level up your life, this framework will be your best friend.

Step 1: Write Down Your Goals (42% Success Rate)

We all have goals, but most of us fail to turn them into reality because we leave them stuck in our heads. According to research from Dr. Gail Matthews at the Dominican University of California, people who write down their goals are 42% more likely to achieve them than those who don’t.

Why does writing work? Because writing engages your brain in a different way than thinking. It activates your reticular activating system (RAS)—a filter in your brain that focuses on what’s important. When you write something down, you signal to your brain, “This matters.” Writing also forces clarity. If your goals are vague, your results will be too. But when you write down SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—you create focus and direction.

For example, instead of saying, “I want to get fit,” a SMART goal would be, “I’m going to complete three 45-minute weight training sessions per week for the next 12 weeks, focusing on progressive overload with a full-body split.” This goal specifies the duration, frequency, method, and timeline, making it easier to track and measure progress. You know what to do, when to do it, and how to evaluate success.

Practical Tip: Write your goals somewhere you can see them daily—on a whiteboard, in a journal, or on a notecard. Keeping them in front of you reinforces your commitment and focus.

Common Objection:

• “I don’t need to write it down—I already know my goals.”
  Response: Sure, you may know what you want, but without writing it down, it’s easy to lose track or let it drift to the back of your mind. Writing creates clarity and focus, turning vague desires into specific, actionable steps. Plus, it reinforces your commitment—you’re telling yourself, "This is important, and I’m going to make it happen."

What Happens If You Skip This Step?
Without writing down your goals, you’re letting 42% of your potential success slip away. Vague goals lead to vague results. Writing forces you to get clear and commit.

Step 2: Share Your Goals (65% Success Rate)

Next, you need to take your goals out of your own head and share them. Why? Because social accountability is a game-changer. Research by the American Society of Training and Development (ASTD) found that sharing your goals with someone increases your chances of success to 65%​. And it’s not just about telling someone—it’s about tapping into social pressure and commitment.

This directly ties into Robert Cialdini’s principle of commitment and consistency. Once you’ve made a public commitment, you’re far more likely to follow through because both psychological and social forces come into play. We have an innate desire to appear consistent in the eyes of others and to live up to what we’ve promised. When we make a commitment publicly—whether it’s to a friend, group, or accountability partner—there’s internal and external pressure to act in line with what we’ve said.

Here’s why it works:

1. Public Accountability: Sharing your goals creates an external layer of accountability. You don’t want to be seen as someone who doesn’t follow through, and that added pressure helps keep you consistent.

2. Self-Perception: It also reinforces your internal identity. Once you’ve shared a goal, your brain starts to view yourself as the kind of person who takes action on that goal. You now feel the need to stay consistent with that identity.

Example: Think of all the people who’ve publicly shared their goals—whether it’s running a marathon, losing weight, or hitting a specific target at work. Once you’ve told someone, the stakes go up. You don’t want to be the guy who backs out of his own word, which is why public commitment drives action.

Common Objections:

• “I don’t want to share my goals; they feel too personal.”
  Keeping your goals private leads to inconsistency. Sharing them creates accountability and external motivation. You don’t have to broadcast them to the world—just tell someone you trust.

• “I’m afraid I’ll feel embarrassed if I don’t hit my goals.”
  Response: Everyone faces setbacks, but it’s important to shift your focus from perfection to progress. This is where The Gap and The Gain comes in. Instead of dwelling on the gap between where you are and where you want to be (which fuels embarrassment), focus on the gains you've made so far—what you’ve learned, how far you’ve come, and the progress you've achieved along the way. Sharing your goals with someone trusted allows you to celebrate those gains, even when things don’t go perfectly. It’s not about avoiding failure—it's about recognizing the growth that happens along the journey.

What Happens If You Skip This Step?
Without sharing your goals, you’re missing out on the power of social accountability, which significantly increases the likelihood of success. Research shows that sharing your goals with someone raises your chances of achieving them to 65%. If you're serious about achieving your goals, sharing them adds a level of commitment that drives you to follow through. Social pressure works because it’s human nature to stay accountable when someone else knows what you're striving for. Sharing makes your goals real and adds an external layer of motivation.

Step 3: Report Your Progress (95% Success Rate)

Here’s where the magic happens. The final step is regularly reporting your progress. Research by the American Society of Training and Development (ASTD) shows that regularly reporting your progress to someone else boosts your chances of success to an impressive 95%.

Why does this work? It creates a feedback loop. Reporting forces you to stop and reflect—what’s working, what’s not, and where you need to adjust. It keeps you accountable not just to others, but to yourself. Reporting also lets you celebrate small wins along the way. And those small wins build momentum.

Consistent reporting also helps prevent what we call "goal drift." Without regular check-ins, it’s easy to lose focus and let your goals slip away as distractions and complacency set in. Regular reporting anchors you to your objectives and keeps you on track.

Think of it like tracking performance data in a workout. If you’re not tracking your reps, weights, and progress, how do you know you’re getting stronger? Reporting your progress is the same—you can’t improve what you don’t measure.

Common Objections:

• “Reporting weekly seems like too much work.”
  Response: Reporting doesn’t have to be long or complicated. A quick 5-10 minute check-in is all it takes to keep you on track. Skipping it risks losing momentum, which is the easiest way to fall off. And if you think you don’t have 5 minutes to stay accountable, it might be time to ask yourself: Are you really serious about achieving your goal? This belief could be what's holding you back. If hitting your goal truly matters, investing a few minutes each week is a small price to pay for success.

• “I don’t want to report if I haven’t made progress.”
  Response: This mindset is a classic delay tactic—procrastination in disguise. The truth is, all progress begins by being honest about where you stand, even when it’s not where you hoped to be. By avoiding reporting when you’re off-track, you’re actually decreasing your odds of success. When you skip reporting, you lose the opportunity to course-correct, to learn from what's not working, and to adjust your approach. Reporting isn’t just for celebrating wins; it’s a tool for accountability and growth. If you’re serious about hitting your goals, you need to embrace the process—even when the progress is slow or nonexistent. Without consistent, honest feedback, you're flying blind.

What Happens If You Skip This Step?
Failing to report progress reduces your chances of success by up to 45%. Without regular check-ins, it’s easy to lose sight of your goals and let complacency set in. Reporting creates accountability and ensures consistent action, preventing "goal drift" and keeping you aligned with your objectives.

Putting It All Together

The 95% Success Formula is a powerful system because each step builds on the last. Each action strengthens your commitment and boosts your chances of success:

1. Writing down your goals creates clarity and commitment. By putting your goals on paper, you’re making a promise to yourself.

2. Sharing your goals adds accountability and helps you identify opportunities for adjustment. It’s not just about declaring your intentions—it’s about getting feedback and refining your approach when necessary.

3. Reporting your progress keeps you on track. Regular check-ins give you the chance to reflect, course-correct, and improve, especially when you fall short.

When you skip any one of these steps, the whole process loses its effectiveness. Each step reinforces the others, driving you closer to success.

This framework leverages psychology, neuroscience, and the power of feedback loops to keep you moving forward, even when motivation dips. But it’s not just the individual steps that make the formula powerful—it’s the way these steps work together, amplifying each other to create exponential results.

The Compounding Effect:

Each step in the 95% Success Formula strengthens the next. Writing down your goals gives you clarity and direction, which in turn makes it easier to share your goals and build accountability. With that accountability in place, you’re more likely to consistently report your progress, fueling continued action. Each step feeds into the next, creating a powerful cycle of momentum and growth.

It’s like compounding interest—but applied to personal growth and success. Small, consistent actions build over time, leading to greater and more impactful results. The more you write, share, and report, the stronger your commitment becomes, and the faster you move toward achieving your goals.

Final Thought: Discipline Over Motivation

Motivation is fleeting—it comes and goes. What sets high performers apart isn’t bursts of inspiration, but the discipline to show up every day, no matter how they feel. Discipline is what moves the needle, even when you’re tired, distracted, or unmotivated.

The 95% Success Formula isn’t about waiting for the perfect moment of motivation. It’s a system designed to keep you in control—a framework that ensures, regardless of how you feel on any given day, you're consistently making progress. High performers don’t rely on motivation; they master discipline through structure and accountability.

So, the question is: Are you ready to take control of your future? Stop waiting for the right moment. Start building the life you know you’re capable of. Commit to the 95% Success Formula today and guarantee your results.

Ready to Get Started?

Click here to download the 95% Success Tracker and start applying this framework today. With these three simple steps, you’ll put yourself on the fast track to success.

Unlock Your Full Potential with the 95% Success Formula

We’ve embedded the 95% Success Formula into the very foundation of what we do at Argent Alpha.

It’s no coincidence that our members experience dramatic transformations—this formula is a core reason why. It gives you the structure and accountability you need to make consistent progress and achieve the results you’ve always been capable of.

It’s time to stop playing small and start living up to your full potential. You were meant for more, and Argent Alpha is here to guide you every step of the way. Your journey to becoming harder to kill begins now.

Start here.